Putting that Autoresponder to Work
Autoresponders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important that the autoresponder is your opt-in list! But all autoresponders start out without a list – the list doesn’t exist until your autoresponder mailing list starts filling up with names and email addresses!
The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time – and if you already have a list of one hundred thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built!
What sort of Freebie to Give Away
Give away an ezine, free reports, free ebooks, free access to private websites, an infographic, a discount code, a free audiobook, a cheat sheet, swipe files, cliff notes, or anything else that you can think of. The object is to get people to sign up to receive that freebie, and to agree to receive an email from you in the future!
It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.
And if you do it right, you get even more than that. More about this in a minute.
The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Once your lead is in the system, when you send am email in the future, you can again promote the same products or services he has already been introduced to, increasing with this the “get to know you” factor.
Just make sure you include valuable information in the email as well, or you will have people dropping off of your autoresponder mailing list like flies!
Also, remember that using every opportunity that is presented to you in the world of Internet Marketing is vital to your success.
By that I mean, you have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the ‘thank you’ email after a person has requested your freebie, and you have the opportunity to earn money every time an autoresponder message is sent out to that list in the future!
Don’t waste those opportunities, and put it all in automatic mode with the use of an autoresponder.